What was the inspiration for your mood?Why did you select the image for your board? What do they represent ?

I chose the perfume called Libre from Saint Laurent. Libre means free in French,and Libre is one of my most favorite perfumes because whenever I wear it I feel more confident and energetic,so I wanted to make a mood board to feel that way without smelling it. Also I imagine women who wear Libre as free spirit, independent,and luxury. 

What part of the process was the most challenging? What could you improve if you were to create another film?

Even though I had clear vision and inspection for the perfume, it was really difficult to find a suitable location and sound. Also the  file had a limited time, I was particularly focused on time, which made a film lack consistency. When I see perfume ads on the television or internet, they always have story lines in a short time. Therefore, I would like to create something more consistent and have some storylines. 

What part of the process did you most enjoy and feel was successful?

Even though I could not carry out as I planned, I was very confident about my vision and how I wanted to film the perfume ads.  Thinking about how this perfume made an impression from people and what kind of person particularly would buy this perfume was very interesting.